Side projects and experiments

Things I'm building

I build to learn. These are experiments, not products for sale. When one teaches me something worth sharing, I write it up in my notes.

Live

A data-backed website, built with Claude Code

A working WordPress site where the pages are generated from structured data rather than written one by one. I built it myself with Claude Code, from collecting and enriching the data to publishing it on the site.

The point was to see how far a marketer can get without a development team. The answer: a lot further than I expected.

In use

AI tools across the marketing funnel

A set of tools and workflows I have built to put AI to work from acquisition to retention, judged on business outcomes rather than novelty.

CRO audit and landing page analysis with automated UX recommendations
Content and campaign workflows in n8n, Zapier and Make
AI SDRs and agents for lead qualification, follow-ups and campaign monitoring
Chatbots, WhatsApp flows and voice agents for lead capture and nurturing
A lead-scoring model built on historical conversion data

Read the notes on AI in marketing

Ongoing

Research on AI search and student demand

Two questions I keep coming back to. How do brands get mentioned in AI search answers, and what can marketers measure about it? And what does public data say about the global fall in MBA demand?

I share findings in my notes as they firm up. They are based on public data only.